@font-face{font-family:publicSans;src:url(../media/PublicSans_VariableFont_wght-s.p.23pkbee0w7g59.ttf)format("truetype");font-display:swap;font-weight:100 900;font-style:normal}@font-face{font-family:publicSans;src:url(../media/PublicSans_Italic_VariableFont_wght-s.p.1ob6yh4gsl4b4.ttf)format("truetype");font-display:swap;font-weight:100 900;font-style:italic}@font-face{font-family:publicSans Fallback;src:local(Arial);ascent-override:92.25%;descent-override:21.85%;line-gap-override:0.0%;size-adjust:102.98%}.UGda9q_className{font-family:publicSans,publicSans Fallback}.UGda9q_variable{--font-public-sans:"publicSans", "publicSans Fallback"}
@font-face{font-family:instrumentSerif;src:url(../media/InstrumentSerif_Regular-s.p.1sam8bhx61h9z.ttf)format("truetype");font-display:swap;font-weight:400}@font-face{font-family:instrumentSerif Fallback;src:local(Arial);ascent-override:128.92%;descent-override:40.37%;line-gap-override:0.0%;size-adjust:76.79%}._7RHRHW_className{font-family:instrumentSerif,instrumentSerif Fallback;font-weight:400}._7RHRHW_variable{--font-instrument-serif:"instrumentSerif", "instrumentSerif Fallback"}
@font-face{font-family:salted;src:url(../media/Salted_Regular-s.p.43o4wc94_-7rr.otf)format("opentype");font-display:swap;font-weight:400}@font-face{font-family:salted Fallback;src:local(Arial);ascent-override:93.51%;descent-override:28.05%;line-gap-override:0.0%;size-adjust:106.94%}.-_uLCa_className{font-family:salted,salted Fallback;font-weight:400}.-_uLCa_variable{--font-salted:"salted", "salted Fallback"}
:root{--paper:#fff9ed;--card:#fffcf5;--ink:#242127;--muted:#696071;--purple:#763899;--deep:#3b2351;--lilac:#afaad2;--blue:#0068de;--blue-hover:#104e95;--on-blue:#f2f4f8;--cream:#f6f0e4;--line:#24212729;--shadow:0 1px 2px #453f4a0a, 0 8px 16px -2px #453f4a0f;--gutter:clamp(20px, 4vw, 56px)}*{box-sizing:border-box}body{background:var(--paper);color:var(--ink);font-family:var(--font-public-sans), sans-serif;-webkit-font-smoothing:antialiased;margin:0}a{color:inherit;text-underline-offset:5px}a:focus-visible,summary:focus-visible,video:focus-visible{outline:3px solid var(--purple);outline-offset:6px}::selection{background:var(--purple);color:var(--paper)}header,main{width:min(1200px, calc(100% - var(--gutter) * 2));margin-inline:auto}header{height:88px}.navbar{z-index:20;background:var(--card);border:1px solid var(--line);height:52px;color:var(--ink);white-space:nowrap;border-radius:12px;align-items:center;gap:22px;padding:0 22px 0 16px;font-size:15px;display:flex;position:fixed;top:16px;left:50%;transform:translate(-50%);box-shadow:0 1px 2px #453f4a0f,0 8px 20px -6px #2421272e}.navbar a{text-decoration:none}.navbar a:hover{color:var(--purple)}.navbar-mark img{width:28px;height:auto;display:block}.preview{color:var(--lilac);border-bottom:1px dashed var(--lilac);padding:16px 0;font-size:13px}.empty{border-top:1px solid var(--line);padding:32px 0 60px}.empty h2{font:400 36px/1.2 var(--font-instrument-serif), serif}.skip{position:absolute;top:-100px}.skip:focus{background:var(--paper);z-index:10;padding:10px;top:8px;left:8px}@media (max-width:760px){.navbar{gap:16px;height:48px;padding:0 16px 0 12px;font-size:14px;top:12px}}.article-head{width:min(760px, calc(100% - var(--gutter) * 2));flex-direction:column;align-items:flex-start;margin:-54px auto 0;display:flex}.back{color:var(--lilac);font-size:14px}.back:hover{color:var(--paper)}.article-head time{color:var(--lilac);margin-top:56px;font-size:14px}.article-head h1{font:400 clamp(44px, 6vw, 72px)/1.02 var(--font-instrument-serif), serif;letter-spacing:-.02em;text-wrap:balance;margin:12px 0 20px}.summary{color:#fff9edc7;margin:0;font-size:20px;line-height:1.55}.article-band{padding-bottom:64px}:root:has(.prose>:is(.article-video,p:has(>img)):first-child) .article-band{padding-bottom:152px}.prose>:is(.article-video,p:has(>img)):first-child{z-index:1;margin-top:-144px;position:relative;box-shadow:0 2px 4px #00000014,0 16px 32px -8px #3b235147}@media (max-width:760px){:root:has(.prose>:is(.article-video,p:has(>img)):first-child) .article-band{padding-bottom:96px}.prose>:is(.article-video,p:has(>img)):first-child{margin-top:-96px}}.article{width:100%;padding:48px 0 72px}.prose>:first-child{margin-top:0}.prose{width:min(760px, calc(100% - var(--gutter) * 2));margin:0 auto;font-size:17px;line-height:1.75}.prose>*,.prose>.feature,.prose>.columns,.prose>.article-video{max-width:none}.prose>p:has(>img){max-width:none}.prose p{margin:20px 0}.prose h2{font:400 clamp(32px, 4vw, 44px)/1.1 var(--font-instrument-serif), serif;letter-spacing:-.015em;text-wrap:balance;margin:48px 0 16px}.prose h3{margin:36px 0 10px;font-size:20px;font-weight:600;line-height:1.35}.prose ul{padding-left:1.2em}.prose li{margin:10px 0;padding-left:4px}.prose li::marker{color:var(--purple)}.prose li>p{margin:0}.prose img{max-width:100%;height:auto;display:block}.prose p:has(>img){margin:16px 0 12px}.prose p>img{width:100%}.prose video{background:var(--deep);width:100%;display:block}.prose pre{overflow:auto}.callout{border-left:3px solid var(--purple);background:var(--card);margin:40px 0;padding:20px 24px}.callout>:first-child{margin-top:0}.callout>:last-child{margin-bottom:0}.feature{border-top:1px solid var(--line);grid-template-columns:152px minmax(0,1fr);align-items:center;gap:40px;padding:20px 0;display:grid}.feature+:not(.feature){margin-top:40px}.feature:not(:has(+.feature)){border-bottom:1px solid var(--line)}.feature img{aspect-ratio:1;object-fit:contain;width:100%}.feature h3{font:400 32px/1.1 var(--font-instrument-serif), serif;margin:0 0 10px}.feature p{margin:0}.feature ul{margin:12px 0 0}.columns{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin:40px 0 56px;display:grid}.column{background:var(--card);border:1px solid var(--line);padding:28px 32px}.column:last-child{border-color:var(--purple)}.column h3{font:400 28px/1.15 var(--font-instrument-serif), serif;margin:0 0 8px}.column ul{margin:0}@media (max-width:760px){.article-head{margin-top:4px}.article-head time{margin-top:24px}.summary{font-size:17px}.prose{font-size:16px}.prose h2{margin-top:48px}.feature{grid-template-columns:112px minmax(0,1fr);align-items:start;gap:20px;padding:28px 0}.feature h3{font-size:26px}.columns{grid-template-columns:1fr}.column{padding:24px}}.article-video{border:1px solid var(--line);--media-brand:var(--purple);border-radius:8px;width:100%;margin:28px 0;display:block;position:relative;overflow:hidden}.prose .article-video video{border:0;border-radius:0;margin:0}.prose>.article-video+h2{margin-top:20px}.video-toggle{background:var(--paper);color:var(--ink);font:inherit;cursor:pointer;opacity:0;border:0;border-radius:4px;padding:8px 12px;font-size:12px;position:absolute;bottom:12px;right:12px}.article-video:hover .video-toggle,.article-video:focus-within .video-toggle{opacity:1}.video-toggle .when-paused,.video-toggle[data-paused] .when-playing{display:none}.video-toggle[data-paused] .when-paused{display:inline}@media (hover:none){.video-toggle{opacity:1}}.index .band{padding-bottom:104px}.band{background-color:var(--deep);color:var(--paper);background-image:radial-gradient(circle,#fff9ed21 1.2px,#0000 1.2px);background-size:26px 26px;padding-bottom:72px}.band ::selection{background:var(--lilac);color:var(--deep)}.band a:focus-visible{outline-color:var(--lilac)}.band-inner{width:min(1200px, calc(100% - var(--gutter) * 2));grid-template-columns:minmax(0,1fr) auto;align-items:end;gap:48px;margin:-16px auto 0;display:grid}.eyebrow{letter-spacing:.12em;text-transform:uppercase;color:var(--lilac);margin:0 0 14px;font-size:12px;font-weight:600;line-height:1.4}.index .band h1{font:400 clamp(44px, 6vw, 76px)/1 var(--font-instrument-serif), serif;letter-spacing:-.02em;color:var(--paper);margin:0}.index main{z-index:1;margin-top:-48px;padding-bottom:96px;position:relative}.excerpt{color:var(--muted);margin:0;line-height:1.6}.index time{color:var(--muted);font-size:12px}.index h2 a,.index h3 a{text-decoration:none}.index h2 a:after,.index h3 a:after{content:"";position:absolute;inset:0}.index h2 a:focus-visible,.index h3 a:focus-visible{outline:none}:is(.lead:has(a:focus-visible),.card:has(a:focus-visible)){outline:3px solid var(--purple);outline-offset:8px}.lead h2{font:400 clamp(36px, 4vw, 56px)/1.04 var(--font-instrument-serif), serif;letter-spacing:-.02em;text-wrap:balance;margin:0}.lead .excerpt{max-width:42ch;font-size:18px}.lead-read{background:var(--blue);height:40px;color:var(--on-blue);border-radius:8px;align-items:center;gap:8px;margin-top:8px;padding:0 16px;font-size:16px;display:inline-flex}.lead-read svg{width:16px;height:16px}.lead:hover .lead-read{background:var(--blue-hover)}.card:hover h3{color:var(--purple)}.postit{z-index:2;aspect-ratio:5/4;background:var(--lilac);width:176px;color:var(--deep);font:400 19px/1.3 var(--font-salted), cursive;text-align:center;white-space:pre-line;pointer-events:none;place-items:center;margin:0;padding:32px 18px 20px;display:grid;position:relative;box-shadow:2px 5px #12101329}.postit img{width:44px;height:auto;position:absolute;top:-22px;left:calc(50% - 22px)}.band-note{margin:0 24px 24px 0;transform:rotate(-3deg)}.lead{background:var(--card);border:1px solid var(--line);grid-template-columns:minmax(0,420px) minmax(0,1fr);align-items:center;gap:56px;padding:40px 56px 40px 40px;display:grid;position:relative;box-shadow:0 2px 4px #453f4a0a,0 16px 32px -4px #453f4a1f}.lead-text{flex-direction:column;align-items:flex-start;gap:18px;display:flex}.frame{position:relative}.frame img{object-fit:cover;border:1px solid var(--line);border-radius:10px;width:100%;display:block;box-shadow:0 2px 4px #00000014,0 16px 32px -8px #3b235147}.lead .frame img{height:auto}.recent{margin-top:48px}.recent-title{font:400 32px/1.1 var(--font-instrument-serif), serif;letter-spacing:-.01em;margin:0 0 24px}.cards{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;display:grid}.cards:has(>.card:nth-child(3)){grid-template-columns:repeat(3,minmax(0,1fr))}.card{background:var(--card);border:1px solid var(--line);box-shadow:var(--shadow);flex-direction:column;display:flex;position:relative}.card .cover{padding:16px 16px 0}.card .frame{aspect-ratio:16/9}.card .frame img{object-position:center bottom;height:100%;box-shadow:none;border-radius:6px;position:absolute;inset:0}.card-text{flex-direction:column;align-items:flex-start;gap:10px;padding:24px 24px 28px;display:flex}.card h3{letter-spacing:-.01em;text-wrap:balance;margin:0;font-size:20px;font-weight:600;line-height:1.3}.card .excerpt{max-width:46ch;font-size:15px}.cards:has(>.card:only-child){grid-template-columns:1fr}.card:only-child{grid-template-columns:minmax(0,420px) minmax(0,1fr);align-items:center;gap:56px;padding:32px 56px 32px 32px;display:grid}.card:only-child .cover,.card:only-child .card-text{padding:0}.card:only-child h3{font-size:26px}.card:only-child .excerpt{font-size:16px}@media (max-width:900px){.lead{grid-template-columns:1fr;gap:36px;padding:40px 32px 36px}.lead .cover{max-width:460px}.cards:has(>.card:nth-child(3)){grid-template-columns:repeat(2,minmax(0,1fr))}.card:only-child{grid-template-columns:1fr;gap:32px;padding:32px}.card:only-child .cover{max-width:460px}}@media (max-width:600px){.lead{gap:28px;padding:28px 20px}.band{padding-bottom:44px}.index .band{padding-bottom:72px}:is(.cards,.cards:has(>.card:nth-child(3))){grid-template-columns:1fr}.card:only-child{gap:28px;padding:24px 20px 28px}.card:only-child h3{font-size:22px}.band-inner{grid-template-columns:1fr;gap:28px;margin-top:12px}.band-note{justify-self:end;width:120px;margin:0 8px 8px 0;padding:24px 10px 12px;font-size:14px}.postit img{width:32px;top:-16px;left:calc(50% - 16px)}.index main{margin-top:-32px;padding-bottom:64px}.recent{margin-top:48px}}.site-footer{background-color:var(--paper);border-top:1px solid var(--line);background-image:linear-gradient(#3b23510e 1px,#0000 1px),linear-gradient(90deg,#3b23510e 1px,#0000 1px);background-size:28px 28px;position:relative;overflow:hidden}.footer-heart{pointer-events:none;-webkit-user-select:none;user-select:none;width:440px;position:absolute;bottom:92px;left:-80px}.footer-inner{width:min(1200px, calc(100% - var(--gutter) * 2));margin-inline:auto;padding:48px 0 0;position:relative}.footer-grid{grid-template-columns:1fr auto 1fr;gap:40px;display:grid}.footer-links{flex-direction:column;gap:10px;margin:0;padding:0;list-style:none;display:flex}.footer-links a{letter-spacing:.12em;text-transform:uppercase;font:13px/1.4 ui-monospace,SF Mono,Menlo,Consolas,monospace;text-decoration:none}.footer-links a:hover,.footer-legal a:hover,.footer-social:hover{color:var(--purple)}.footer-brand{flex-direction:column;align-items:flex-end;gap:20px;display:flex}.footer-figure{width:auto;height:190px;margin-bottom:12px}.footer-wordmark{aspect-ratio:125/58;background:var(--ink);width:86px;display:block;-webkit-mask:url(/brand/logo-purple-metrics-wordmark.svg) 50%/contain no-repeat;mask:url(/brand/logo-purple-metrics-wordmark.svg) 50%/contain no-repeat}.footer-social{color:var(--ink);display:inline-flex}.footer-social svg{width:18px;height:18px}.footer-legal{border-top:1px solid var(--line);color:var(--muted);justify-content:flex-end;gap:32px;margin-top:64px;padding:24px 0 64px;font-size:13px;display:flex}.footer-legal a{text-decoration:none}@media (max-width:1000px){.footer-heart,.footer-figure,.footer-grid>div[aria-hidden]{display:none}.footer-grid{grid-template-columns:1fr auto}}@media (max-width:600px){.footer-grid{grid-template-columns:1fr;gap:40px}.footer-brand{flex-direction:row;justify-content:space-between;align-items:center}.footer-legal{flex-direction:column;gap:10px;margin-top:40px;padding-bottom:40px}}.update-filters{width:min(1200px, calc(100% - var(--gutter) * 2));flex-wrap:wrap;justify-content:flex-start;gap:8px 28px;margin:28px auto 0;display:flex}.update-filters a{color:#fff9edb8;border-bottom:2px solid #0000;align-items:center;min-height:44px;padding:8px 0;font-size:15px;text-decoration:none;display:inline-flex}.update-filters a:hover{color:var(--paper)}.update-filters a[aria-current=page]{border-bottom-color:var(--lilac);color:var(--paper);font-weight:600}@media (max-width:600px){.update-filters{gap:8px 20px}}.listing-intro{color:#fff9edc7;text-wrap:balance;max-width:48ch;margin:16px 0 0;font-size:clamp(16px,2vw,20px);line-height:1.5}